Jay-Z Strikes A New Deal With Moët Hennessy

Jay-Z has just entered into a huge partnership with Moët Hennessy. Jay said his intentions are to immortalize Armand De Brignac as an iconic staple in the world of luxury spirits. In an tweet from Roc Nation, the nature of the deal is revealed. “Shawn JAY-Z Carter is pleased to announce a partnership with Moët Hennessy as they acquire a 50% stake in Armand de Brignac,”

In the press release, Jay-Z opened up about his decision to strike a fifty-fifty deal. He said that Moët has existing credibility and enduring brand power. “We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further,” Jay-Z explains.

Philippe Schaus, President & CEO of Moët Hennessy, also shared a few words on the partnership. “We are going into this partnership on equal terms together with JAY-Z and his family and with the same conviction that we are only at the beginning of a wonderful story,” he states. “Together, we will lay a strong path forward to firmly cement Armand de Brignac as a luxury icon for current and future generations of customers.”

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