Hip hop and Basketball has gone hand to hand for quite a while now. Even early on in the beginning of hip hop, songs like “Basketball” by Curtis blow showed love to the game. Growing up in the inner cities across the globe, hip hop artist and basketball stars shared similar experiences. Both professions would become tools in which many of these people made it out. Now we are seeing more and more how hip hop and Basketball are still tied to this day.
Big Sean has been named the Creative Director of Innovation for the Detroit Pistons. Sean responsibilities will include providing creative strategy for the team’s initiatives, apparel design and in-game experience. Big Sean said, “It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons.”
Sean’s “Don Life” logo was spotted on the team’s practice jerseys. “Big Sean embodies everything the Pistons organization is about – creativity, hard work, and the people of Detroit. Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home”, said Detroit Pistons’ Chief Business Officer, Mike Zavodsky.
Congratulations to Big Sean on his endeavors. Just goes to show how influential the hip hop culture can be.